Skip to main content

InventHelp - 5 Marketing Tips For Small Business At Trade Show

 

One of the best places for small business owners to make connections and market their ideas is a trade show. The right trade show can provide you with an “in” to kick start your business. For business owners with a great invention, it’s hard to beat attendance at a good trade show.

 

Your trade show attendance isn’t just about making connections, either. It is also a chance for you to attend helpful sessions on a variety of strategies and techniques that, when applied, can boost your business. However, attending a trade show requires planning, since most trade shows  cost money.

 

Nicole Lininger, the Director of INPEX, the largest trade show for inventors in the United States, believes that it’s important to prepare for any trade show. She also works for InventHelp, the sister company to INPEX, to help small business owners and inventors prepare for trade shows.

#InventHelp   #InventHelp Patent  #InventHelp Patent Services  #InventHelp Inventions   #InventHelp Patent Attorney  #InventHelp Patent Invention  #InventHelp Patent An Idea  #InventHelp Patent Protection  #InventHelp Caveman  #InventHelp George Foreman   #InventHelp Jobs  #InventHelp Invention Ideas  #InventHelp Innovation   #InventHelp Technology   #InventHelp Inventors   #InventHelp Products   #InventHelp Corporate Headquarters   #InventHelp Blog  #InventHelp Linkedin  #InventHelp Facebook   #InventHelp Startups  #InventHelp Prototype  #InventHelp Idea #InventHelp Commercial  #InventHelp Phone Number   #InventHelp Locations

 

“The goal is to connect inventors and entrepreneurs to companies,” Lininger says. “If you have an idea, you can market it at a trade show, connecting with decision makers that can potentially help you advance your product.”

 

If you want to make the most of your next trade show, Lininger offers five tips that any inventor or small business owner can use to make the most of any trade show:

 

1. Prepare an Elevator Pitch

“You need to be able to talk about yourself in a short, concise manner,” says Lininger. Any business owner needs to be able to describe what he or she does in 45 seconds or less – about the time you have on an elevator ride. Craft a pitch that is straightforward, and clearly describes your business, product, or invention. Do your best to make it attention-grabbing. If you can’t explain what you do quickly and clearly, work on your concept until you can.

 

2. Bring Someone With You

This is about dividing and conquering. If you are attending a trade show as an exhibitor, this is especially important. “You don’t want to be the only person in your booth,” says Lininger. “If you have to go somewhere, it’s good to have someone else in the booth so that attendees can speak with someone.”

 

Whether you need to attend a meeting, or whether there is an informative master class that you wish to learn from, you need to feel comfortable about leaving your booth.

 

3. Offer Giveaways

“Giveaways are always good,” says Lininger. “A promotional item with info about you and your company is something that others can take with them, and remember you.” Not only will a giveaway draw more people to your booth if you are an exhibitor, but the item you choose can help you stand out in another’s memory. This works even if you aren’t exhibiting. A giveaway is a perfect way to break the ice, and create an impression in a potential partner’s mind. “If you already have a product sample, that’s the best giveaway,” says Lininger. “You can demonstrate your product, or pass out a few.”

 

4. Use Business Cards Effectively

Don’t forget that business cards are still a big part of the trade show experience. Lininger says that many small business owners, inventors, and purchasing representatives still pass out business cards at INPEX and other trade shows. It makes sense to run off business cards of your own. When you collect a business card from someone, quickly jot down information on the back. “As you collect business cards, jot down notes on the back,” suggests Lininger. “Make a note of the people you need to follow up with, or who you promised a sample to. You want to be able to follow up quickly, and keep your promises.” This also works on an electronic level. You can use apps like Evernote to snap images of business cards and people, and then attach notes so that you remember your connections, and so that you can form better partnership with them later.

 

5. Attend Informative Classes and Sessions

When it comes to INPEX, Lininger says that there is the possibility to buy a pass to educational sessions. “You can get a pass to seminars and presentations before the floor opens,” she says. Many other trade shows and conferences offer this option as well.

 

If you are an inventor or small business owner who isn’t quite ready to exhibit, this can be a good way to learn, as well as to network. For those who are wary of paying to attend a show right now, check to see if there is a public access option. INPEX opens its doors to the general public on the final day, and this can be just the right opportunity to walk the floor and get a feel for the show. Lininger also suggests that you can get more tips by following trade shows like INPEX on Twitter. (INPEX is @Invention_Show.) There are numerous online resources that can help you get ready for any trade show.

 

Plan ahead, and your trade show experience can be the perfect place to market your idea to potential partners and buyers.

Comments

Popular posts from this blog

How The Patent Process Works with InventHelp

  Many people who have a great idea for an invention are very eager to move forward with this. However, a lot of them have no idea how the inventions process work and have no experience or knowledge of vital tasks such as getting patent protection in place. This is a vital part of the process, as it provides you with the protection you need when it comes to your intellectual property. However, it is a complex legal process that requires the services of an expert.   Some new inventors choose to go through a specialist inventions services provider such as InventHelp for their first journey, and this is something that can prove invaluable in many ways. With the experts on board, you can get the support and guidance you need for your first journey, and it makes the experience far more enriching and enjoyable. It also helps to keep you on track with your journey, as you have valuable support and assistance every step of the way. This includes assistance InventHelp Patent when it comes

kemonbet88 situs slot online terbaik terpercaya

  KemonBet88 https://180.210.203.42   merupakan situs slot online yang telah menjadi bandar slot online terpercaya dengan beragam permainan judi yang menarik seperti slot online dan casino online yang telah kami sediakan akan menjamin anda betah main berlama-lama di situs kami. Tidak hanya permainan yang menarik, situs slot online terbaik setiap permainan slot online yang kami sediakan sangatlah mudah untuk dimainkan sehingga permainan yang tersedia memiliki tingkat kemenangan yang jauh lebih mudah dibandingkan permainan di situs slot online lainnya yang pernah anda mainkan. Cukup dengan deposit senilai 10 ribu anda bisa memenangkan ratusan ribu hingga puluhan juta rupiah tanpa harus bersusah payah. Menyediakan Beranekaragam Taruhan Judi Online Terpercaya.

Got an invention idea? Make it a reality through InventHelp

There are many people that have these eureka moments and they often come up with some incredible ideas that really could make a difference to people and to the world as a whole. Perhaps you have come up with the idea based on something you feel would benefit others but is not available at the moment. Maybe it was a flash of inspiration or even a dream that triggered the idea. Whatever the reason behind your idea, there is help available to enable you to take from being just an idea to being an invention and reality, and this comes from providers such as InventHelp. http://baltimorepostexaminer.com/got-invention-idea-make-reality-inventhelp/2018/04/13